IZOD IndyCar Series Fan Demos

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The IZOD IndyCar Series is made up of a diverse and desirable audience that is attractive to marketers.

  • Early adopters of innovation and technology
  • Well-educated adults with greater discretionary income
  • More brand loyal than average consumer
  • Heavy consumers of TV, print, and radio media
  • 41 million Fans, 1 in 5 U.S. adults are IndyCar fans
  • Interested in multiple sports, not simply "gear heads"

Source: Scarborough Research



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